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Mike Dupuy

Mike is a Los Angeles-based startup marketer and advisor. He is also the founder of 2175 Group.

Guide to sending sales emails with HubSpot Sequences

Email sequences are a great tool for just about everything sales-related. From prospecting to following up to form submissions, sequences can help you automate tasks and keep a steady line of communication with your prospects and customers by sending automated emails and LinkedIn messages. This guide shows you how to get started with sequences in HubSpot.

How to organize your contact lists in HubSpot

If you're a marketer, you're likely creating lists, emails, and workflows on a daily basis. While...

HubSpot introduces new Starter plan for CMS Hub

Today, HubSpot announced that they are introducing a new Starter tier for the CMS Hub. This brings...

Create a killer email newsletter with these 5 tips

Email newsletters are a great way to engage your subscribers and expand your position as a thought...

81 CTAs to use in your next marketing campaign

A call to action (or CTA) is an image or button that directs your audience to take a certain...

How to segment your database using active lists in HubSpot

Understanding your audience is one of the first steps to ensuring your marketing campaign will be...

Highlights from HubSpot's INBOUND 2020 conference

HubSpot held its annual user conference on September 22 and September 23 this year—and it was...

Step-by-step guide to logging emails in both HubSpot and Salesforce

The HubSpot and Salesforce integration natively connects a variety of Contact, Company, and Deal...

Traditional marketing vs. ABM: 5 signs you should consider account-based marketing

It may sound surprising—but many marketers have been conditioned to thinking that marketing's just...

Setting up a simple HubSpot workflow for MQLs

Every company handles marketing qualified leads (MQLs) differently. That's why there isn't a golden...

Using the free version of Asana for task management

Staying on top of tasks is even harder now that the days and weeks are starting to blend together....

Getting started with HubSpot's free sales tools

One of HubSpot’s best kept secrets is its suite of sales tools that are 100% free. From seeing who...

3 tips to clean up your HubSpot database

It's always a good time to spend a few minutes doing some database hygiene—and rather than paying...