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Follow the 2175 Group blog to read tips, tricks, and best practices on how to attract, engage, and delight customers with effective marketing programs.

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Account-Based Marketing

Traditional marketing vs. ABM: 5 signs you should consider account-based marketing

Image of Mike Dupuy
Mike Dupuy

It may sound surprising—but many marketers have been conditioned to thinking that marketing's just a number a game: The more you spend, the more contacts you get. The more contacts you have, the more money you make. It all comes down to percentages as leads move through the marketing funnel, right? 

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