If you're a marketer, you're likely creating lists, emails, and workflows on a daily basis. While it may be easy for you to find things now, ask yourself this: Will this same process work when we have five people creating lists?
Organizing your lists and emails isn't just a nice way to keep your thoughts and campaigns organized, but it will help any new team members, agencies, partners, or consultants you bring on quickly get up to speed with your marketing operations. It'll also help you reduce the number of duplicate lists, emails, and workflows you have.
This post shows some common nomenclature techniques to help you organize your contact lists in a future-proof, easy-to-understand way.