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The Blog by 2175 Group

Tips, tricks, and best practices to help you turn prospects into fierce brand advocates.

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HubSpot introduces new Starter plan for CMS Hub

Today, HubSpot announced that they are introducing a new Starter tier for the CMS Hub. This brings the power of HubSpot to smaller teams and organizations that have lightweight websites (under 15 pages) and expands the opportunity for small businesses to enhance their online presence.

5 tips to create a killer email newsletter

Email newsletters are a great way to engage your subscribers and expand your position as a...

81 CTAs to use in your next marketing campaign

A call to action (or CTA) is an image or button that directs your audience to take a certain...

How to segment your database using active lists in HubSpot

Understanding your audience is one of the first steps to ensuring your marketing campaign will...

Highlights from HubSpot's INBOUND 2020 conference

HubSpot held its annual user conference on September 22 and September 23 this year—and it was...

Step-by-step guide to log emails in both HubSpot and Salesforce

The HubSpot and Salesforce integration natively connects a variety of Contact, Company, and Deal...

Traditional marketing vs. ABM: 5 signs you should consider account-based marketing

It may sound surprising—but many marketers have been conditioned to thinking that marketing's...

Setting up a simple HubSpot workflow for MQLs

Every company handles marketing qualified leads (MQLs) differently. That's why there isn't a...

Using the free version of Asana for task management

Staying on top of tasks is even harder now that the days and weeks are starting to blend...

Getting started with HubSpot's free sales tools

One of HubSpot’s best kept secrets is its suite of sales tools that are 100% free. From seeing...

3 tips to clean up your HubSpot database

It's always a good time to spend a few minutes doing some database hygiene—and rather than...