A call to action (or CTA) is an image or button that directs your audience to take a certain action. You see CTAs all the time—in emails you receive, on website pages you visit, and embedded in the ads that pop up on your phone will using an app. An effective CTA will get the user to take a specific action whether it be subscribing to a newsletter, registering for an event, or purchasing a product.
We've compiled a list of popular CTAs to help you get your prospects and customers to take that next step. While there's a debate among marketers as to whether second person or first person CTAs perform better, we opt to use first person CTAs when both versions work well. Check out our list of 81 popular CTAs below, broken down by categories to make it easier for you to find the right CTA for your next marketing campaign.