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The Blog by 2175 Group

Tips, tricks, and best practices to help you turn prospects into fierce brand advocates.

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Marketing

A guide to organizing your contact lists in HubSpot

If you're a marketer, you're likely creating lists, emails, and workflows on a daily basis....

5 tips to create a killer email newsletter

Email newsletters are a great way to engage your subscribers and expand your position as a...

81 CTAs to use in your next marketing campaign

A call to action (or CTA) is an image or button that directs your audience to take a certain...

How to segment your database using active lists in HubSpot

Understanding your audience is one of the first steps to ensuring your marketing campaign will...

Traditional marketing vs. ABM: 5 signs you should consider account-based marketing

It may sound surprising—but many marketers have been conditioned to thinking that marketing's...

Setting up a simple HubSpot workflow for MQLs

Every company handles marketing qualified leads (MQLs) differently. That's why there isn't a...