Blog

Follow the 2175 Group blog to read tips, tricks, and best practices on how to attract, engage, and delight customers with effective marketing programs.

5 indications you need to rethink your marketing strategy

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Mike Dupuy

It may sound surprising—but many marketers have been conditioned to thinking that marketing's just a number a game: The more you spend, the more contacts you get. The more contacts you have, the more money you make. It all comes down to percentages as leads move through the marketing funnel, right? 

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Setting up a simple HubSpot workflow for MQLs

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Mike Dupuy

Every company handles marketing qualified leads (MQLs) differently. That's why there isn't a golden rule for MQL definition or how to decide when a lead becomes an MQL. In working with multiple clients, I've found that using a lead scoring MQL definition usually survives the test of time and becomes one of the best ways to have engaging conversations on what contacts are considered MQLs and when they should be handed off to sales for follow up.

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Using the free version of Asana for task management

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Mike Dupuy

Staying on top of tasks is even harder now that the days and weeks are starting to blend together. Productivity tools like Asana, Jira, Monday.com, and Basecamp can help you keep track of tasks and due dates, write down notes and action items, and get everyone on the same page.

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Getting started with HubSpot's free sales tools

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Mike Dupuy

One of HubSpot’s best kept secrets is its suite of sales tools that are 100% free. From seeing who has opened your emails to giving your customers an easy way to book meetings, using the free edition of HubSpot Sales is a great, cost-effective way to stay productive.

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3 tips to clean up your HubSpot database

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Mike Dupuy
It's always a good time to spend a few minutes doing some database hygiene—and rather than paying extra every month for a bunch of unwanted contacts, here are 3 ways you can clean up your database in just a couple of minutes.
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